Brand Recognition- Brand awareness: – If you need to build a successful brand you need to be recognizable. Branding is the marketing practise of actively shaping your brand. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.
In other words, if you want your business to succeed, branding is non-negotiable.
In this competitive world, only one thing is constant, that is change. Co-branding has become synonymous with success.
Co-branding refers to the utilization of two or more brands so as to create a new product. This can be of the same company or from two distant companies.
Examples of co-branding:-
Taco Bell and Frito-Lay advertised the porticos Locos Taco by wrapping the two in a classic Doritos bag, reflecting the co-branding partnership and appealing to both brand audience. By doing this Taco Bell sold an estimated one billion units in the first year it was introduced.